NYRR Youth PSA

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Starr Media Design was commissioned by NYRR and it’s marketing agency, Double Space, to created a series of PSAs for NYRR’s Youth and Community Service division. The PSAs will be broadcasted locally and nationally on ABC/ESPN networks and used as part of NYRR’s web-based campaign strategy.…

2010 Nike Elite Camp Series Trailer

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In the summer of 2010, SMD headed to Nike’s World HQ in Beaverton, OR USA to create a web-series for Nike Running’s 2010 Elite Camp. Following the lead of countries like Ethiopia and Kenya who group their most talented athletes to train and learn from each other to be the best, the Elite Camp brought together 20 of the best high school distance runners from around the country to train, compete, and learn together. With the best coaches and professional athletes in the country as their guides; the athletes shared a one of a kind experience that will continue to …

NYRR Donor Appeal

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SMD was asked by NYRR to create a donor appeal video that would help the fundraising efforts of their youth and community programs department.…

Crowdrise 2011 ING New York City Marathon

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SMD teamed with NYRR and Crowdrise to create the video component of the 2011 ING New York City Marathon charity fundraising appeal campaign. Featuring actor Edward Norton, Yankee Curtis Granderson, TV personalities Cat Greenleaf and Ethan Zohn, and Olympians Apollo Ohno, Meb Keflezighi, Jen Rhines and Carrie Tollefson.…

2011 Nike Elite Camp Highlight

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Following a successful 2010 production, SMD ventured back to Oregon to capture the action of Nike Elite Camp 2011. The Elite Camp brought together 20 of the best high school distance runners from around the country to train, compete, and learn together. With the best coaches and professional athletes in the country as their guides; the athletes shared a one of a kind experience that will continue to enhance America’s presence on the global distance running scene.…

Daily Cool Down Episode 11

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The Daily Cool Down is a SMD original series, produced for NYRR. Shot, edited and released on a daily basis during special event coverage, we have pushed the boundary of same-day, web-based coverage. The show seeks to go beyond sport and explore the various aspects of the people and places that make up the some of the world’s greatest sporting events. This episode is from the 2011 ING New York City Marathon. Released on Thursday, November 3rd, 2011.…

Run for Life

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NYRR Run for Life commercial was released during the launch of NYRR’s new brand campaign. The concept centers around the NYRR Brand Manifesto and aims to visual show the depth and reach of the organization.…