2010 Nike Elite Camp Series Trailer
In the summer of 2010, SMD headed to Nike’s World HQ in Beaverton, OR USA to create a web-series for Nike Running’s 2010 Elite Camp. Following the lead of countries like Ethiopia and Kenya who group their most talented athletes
NYRR Donor Appeal
SMD was asked by NYRR to create a donor appeal video that would help the fundraising efforts of their youth and community programs department.
Crowdrise 2011 ING New York City Marathon
SMD teamed with NYRR and Crowdrise to create the video component of the 2011 ING New York City Marathon charity fundraising appeal campaign. Featuring actor Edward Norton, Yankee Curtis Granderson, TV personalities Cat Greenleaf and Ethan Zohn, and Olympians Apollo
2011 Nike Elite Camp Highlight
Following a successful 2010 production, SMD ventured back to Oregon to capture the action of Nike Elite Camp 2011. The Elite Camp brought together 20 of the best high school distance runners from around the country to train, compete, and
Daily Cool Down Episode 11
The Daily Cool Down is a SMD original series, produced for NYRR. Shot, edited and released on a daily basis during special event coverage, we have pushed the boundary of same-day, web-based coverage. The show seeks to go beyond sport
Run for Life
NYRR Run for Life commercial was released during the launch of NYRR’s new brand campaign. The concept centers around the NYRR Brand Manifesto and aims to visual show the depth and reach of the organization.
